It all began back in 1982 when Monira Emdad was looking after a travel agency business only to realize that was not her passion. During that time she went on a trip to Tangail. On the way there she stumbled upon several ‘taanti’ villages at Pathrail. She stopped by to talk to the weavers and much to her dismay, she realized that despite weaving such beautiful fabric, the color combinations, patterns, and the measurements were not up to the mark. Furthermore, Monira Emdad observed that the ‘taantis’ were completely isolated and had no communication with the market in the city. That is when she had an epiphany and realized that working in the traditional saree industry is her true calling. So she closed down the travel agency business and set foot into a business which has taken the saree industry by storm ever since its inception. Monira Emdad has since been working closely with the ‘taantis’ to guide them to make proper step of the ‘taant’ saree making process starting from the design and color conceptualizations to deciding the distinct weaving patterns.
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